These days, you’ll find all sorts of advice about how best to launch a business. But with so much information out there, it’s hard to know what you should heed and what you can ignore.
To make things simple, we’ve compiled a list of five fundamental tips for starting a business that you can’t afford to miss.
Stop waiting and start doing
While it may seem counter-intuitive, it’s often better to launch your business before you feel like your product is 100% perfect. Delaying your start is often an unconscious way of procrastinating—and besides, you’ll probably never feel like your business is totally perfect.
Best to launch fast before anyone else beats you to the market—or before you second-guess yourself out of launching at all. From there, you can adapt and perfect your solution with a small group of paying customers, whom you should give special attention in order to guarantee their happiness and loyalty. The most effective way to learn is to get your product into people’s hands or your service into people’s lives and see how they like it.
Remember, you should be prepared to fail, learn from your mistakes, and keep iterating!
Be passionate but self-aware
The most successful business ideas are ones that are near and dear to your heart. Focusing on something you’re passionate about will help keep you motivated to do whatever it takes to succeed.
However, just being passionate won’t guarantee success. It takes a certain mindset to endure the rigors of entrepreneurship, so unless you’re comfortable taking risks, learning from failure, and working harder than you ever have before, you might want to rethink things.
When things get challenging—and they definitely will—this mix of passion and fortitude will allow you to stay the course.
Know what it takes to LIFT your business right from the start
Starting a business involves setting up the correct legal, insurance, financial, and tax systems to support your goals and objectives.
You can begin with the MVP of legal, insurance, financial, and tax (LIFT) systems, but don’t go bare. At the very minimum, you need a legal entity (in the right state and of the right type), some basic agreements, and possibly a trademark. You also need basic insurance coverage, financial tracking and reporting systems, and tax planning.
You may be able to do some of this yourself, provided you’ve got the right guidance to make wise decisions. As your Creative Business Lawyer®, we offer exactly this kind of support with our LIFT Start-Up Sessions. Contact us to schedule one before starting your business—or if you’ve started a company but have yet to set up LIFT systems, or if you’re simply not sure they’ve been set up correctly.
We’ll make sure you’ve got the right LIFT foundation to support your vision and goals, so your startup has the best possible chances for both initial success and future growth.